PIB Analysis : 16th August

PIB Analysis for UPSC CSE

Topics Covered

  1. Know India Programme
  2. Aadi Mahotsav
  3. Facts for Prelims : GI Tag for four Products

1 . Know India Programme

About Know India Programme

  • The Know India Programme (KIP) is an important initiative of the Government of India with an aim to engage and make the students and young professionals of India Diaspora in the age group of 18-30 years, feel a sense of connect with their motherland and to be motivated and inspired by the transformation taking place in India.
  • The objective of KIP is also to give them an exposure to various aspects of contemporary India’s forms of art, heritage and culture and to promote the awareness on different facets of life in India and the progress made by the country in various fields such as Industry, Education, Science & Technology, Information & Communication Technology, Climate and Power & Renewable Energy etc. 
  • The KIP is a 25-day orientation programme organized by the Ministry of External Affairs (MEA) in partnership with one or two States including visit to States for 10 days.  Since 2004, the Ministry has conducted 53 editions of KIP with participation of 1821 Overseas Indian youth. The participants are selected on the basis of nominations recommended by the Indian Missions/Posts abroad. 

2 . Aadi Mahotsav

About Aadi Mahotsav

  • Aadi Mahotsav (National Tribal Festival) is a joint initiative of Ministry of Tribal Affairs, Government of India & Tribal Cooperative Marketing Development Federation of India (TRIFED)
  • The theme of the festival is : “A celebration of the spirit of Tribal Craft, Culture and Commerce”. TRIFED essentially is to play the role of a ‘Service provider’ & ‘Market Developer.’
  • 9 day event will see around 160 Tribal artisans from more than 20 states across the country, actively participating and showcasing their masterpieces.
  • The product range will comprise of Tribal Textiles from Rajasthan, Maharashtra, Odisha, West Bengal; Tribal Jewellery from Himachal Pradesh, Madhya Pradesh and North East; Tribal Paintings like Gond art from Madhya Pradesh, Warli art from Maharashtra; Metal craft from Chhattisgarh; Black pottery from Manipur, and  Naturals and Organic products from Uttarakhand, Madhya Pradesh and Karnataka.
  • The event will have two reputed local cultural troupes presenting Ladakhi folk dances. The troupes will perform Jabro Dance – a nomadic dance and song of people inhabiting eastern Ladakh and Spawo dance, a heroic song and dance associated with a legendary hero of Himalayan region called K’sar. Further on in the coming days other dance performances like Flower Dance, Abex Dance/song, Ghazal Dance, Aleyyatoo will regale the visitors.

3 . Facts for Prelims

GI Tag for four Products

  • PalaniPanchamirtham from Palani Town in Dindigul District of Tamil Nadu State,
  • Tawlhlohpuan and Mizo Puanchei from the state of Mizoram
  • Tirur Betel leaf from Kerala

Palani Panchamirtham

  • Palani Panchamirtham, an abishegaPrasadam, from Palani Town is one of the main offerings in the Abisegam of Lord Dhandayuthapani Swamy, the presiding deity of ArulmiguDhandayuthapaniswamy Temple, situated in palani Hills, Palani Town in Dindigul District of Tamil Nadu. It is a combination of five natural substances, namely, banana, jaggery sugar, cow ghee, honey and cardamom in a definite proportion. It is prepared in a natural method without addition of any preservatives or artificial ingredients and is well known for its religious fervour and gaiety. This is the first time a temple ‘prasadam’ from Tamil Nadu has been bestowed with the GI tag.


  • Tawlhlohpuan, a medium to heavy, compactly woven, good quality fabric from Mizoram is known for warp yarns, warping, weaving & intricate designs that are made by hand. Tawlhloh, in Mizo language, means ‘to stand firm or not to move backward’. Tawlhlohpuan, which holds high significance in the Mizo society, is produced throughout the state of Mizoram, Aizawl and Thenzawl town being the main centre of production.

Mizo Puanchei,

  • Mizo Puanchei, a colourful Mizo shawl/textile, from Mizoram, is considered as the most colourful among the Mizo textiles. It is an essential possession for every Mizo lady and an important marriage outfit in the state. It is also the most commonly used costume in Mizo festive dances and official ceremonies. The weavers insert the designs and motifs by using supplementary yarns while weaving to create this beautiful and alluring textile.

Tirur betel vine

  • Tirur betel vine from Kerala, which is mainly cultivated in Tirur, Tanur, Tirurangadi, Kuttippuram, Malappuram and Vengara block panchayaths of Malappuram District, is valued both for its mild stimulant action and medicinal properties. Even though it is commonly used for making pan masala for chewing, it has many medicinal, industrial and cultural usagesand is considered as a remedy for bad breath and digestive disorders.

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